Server Side Tracking set up requires little more efforts on Advertiser side than regular Client side Tracking Pixel placement.

Set Up

1. During every visitor redirect transaction generated by EFFECTUS based network, Offer Redirect URL is appended with unique 32 character string (HASH). Advertiser should provide variable name for Redirect URL where HASH should be passed in.

   Example:

   http:// landing-page.com/offer/?var=
   
   

   HASH will be passed via variable "var"

2. Advertiser will be getting unique HASH codes for every visitor click (via defined variable). HASH value should be stored at the database or cookies.

   Example:

   http:// landing-page.com/offer/?var=dgo4kd6yfn0kgydo45kl4n6s9f5n2l6z9md
   
   
3. When conversion happens, server side pixel or Postback URL should be called with that HASH value.

   Example:

   http:// demo.effectus-software.com/affiliate/track_by_hash/dgo4kd6yfn0kgydo45kl4n6s9f5n2l6z9md/[TRACK_ID]/
   
   OR <img src="http:// demo.effectus-software.com/affiliate/track_by_hash/dgo4kd6yfn0kgydo45kl4n6s9f5n2l6z9md/[TRACK_ID]/" width="1" height="1"/>
   
   

IMPORTANT NOTICE: For every transaction (click or visitor), EFFECTUS sends UNIQUE HASH. That HASH should be passed back via pixel or postback URL when that click is converted.

Helpful links

• Tracking set up for HasOffers based network
• Server Side Tracking set up on EFFECTUS side