Knowledge Base/Administrator/Affiliates / Advertisers
Tracking tags
Sergey Vashchenko
posted this on August 19, 2010 08:08
Affiliate tracking tags are used on the Affiliate side for tracking conversions outside of the Effectus platform (3rd party applications). Effectus supports 2 types of tracking tags:
1. Global tracking tag – for all offers the affiliate runs.
2. Custom tracking tag – for selected offers ONLY.
Adding tracking tags
Affiliates can access the page for adding tracking tags by clicking on the icon on the tab Offers.
Example:
After a tag is added (edited) by the Affiliate it has a Pending status. It is listed for all Affiliate Managers on the General tab.
Example:
For the tag to be activated the Affiliate Manager must edit the tag by setting the 3rd party tracking URL based on the pixel.
[OFFER_ID], [TRACK_ID], [SUB_ID], [TRANSACTION_ID] tokens can be used which will be replaced with the actual transactions IDs:
Example:
Pixel:
<script src="http://some-tracking.com/track.php?oid=1000&sid=&tid="><noscript><img src="http://some-tracking.com/track.php?oid=1000&sid=&tid=">
3rd party URL:
http://some-tracking.com/track.php?oid=1000&sid=[SUB_ID]&tid=[TRACK_ID]
Actual URL will be called based on transaction parameters:
http://some-tracking.com/track.php?oid=1000&sid=sub234&tid=track1000
When all parameters are set the status should be set to Active. The tag is now activated.
Example:
